Happy 6 year Anniversary Drishtiq Yoga! Man time has flown.
It feels like yesterday I had just moved to Ohio. Little did we know my mom was going to make her dream a reality and open up a yoga studio. The news was exciting to the family and we all wanted to know what was going on and how we would be apart of it.
I still remember helping my mom pick out the logo design. I wasn’t able to understand the true meaning behind Drishtiq and our logo until I grew a little older.
For those of you that don’t know, the sanskrit word “drishti” means focus. It’s used in yoga as a way to stay balanced and grounded in your yoga practice. Aside from yoga, it is an essential tool to be used in life. If we stay focused in our goals, we will be able to accomplish them, whether it’s fitness goals or life goals this idea is crucial in setting you up for success..
To emphasize this message, my mom added the “Q” to the end of drishti to symbolize infinite focus. One that is focused is equipped to pursue on their path to their goals.
More importantly, it doesn’t matter your background, how fit or smart you are, or where you are in life, anyone with focus can obtain their goals. Through your drishti you are able to grow as a human and get closer to your aspirations. This focus is infinite and that’s the meaning of Drishtiq.
When it came to choosing a design for the logo it was really important that it embellished the message of Drishtiq. This is how we landed on the logo we use today.
The majority of the logo follows the image of an eye. This is where we find focus in a more practical sense. It’s our gaze and view. All physical goals can be seen. However what do you do if your goals aren’t physical? What if your goal is to become more understanding and pateint with others? You can think of this eye as an internal eye as well. Our internal eye is always there and ready to start on our intentions. Whether it’s our own eyes or our internal eyes, the fuse to our goals always starts there.
Once the focus has lit, our ambition is ablaze. The flame is the pupil of the eye which symbolizes our ambition in conquering our challenges and obtaining our goals. Between the colors and the imagery it very nicely encompasses the message in our name.
Next time you see our logo I hope you find a deeper meaning in it and use it as a little push forward on your intentions.
With enough drishti or focus, nothing can get in between you and your goals.
This is DRISHTIQ.